As long as Aldi exists, Aldi has been hoarding knock-off versions of branded products on its shelves.
This brand is deceptive in its past exploits: Tap the Strongbo Dark Fruits called “Taurus” Indistinguishable packaging, Instead of penguins are “sealed” bars, called fake aero chocolate, which means “bubbly”, and my personal favorite, their own brand cereal “Grace”. Shameless.
But a knock-off was very deceptive for Aldi’s own benefit. Craft beer, to be precise. So, one evening in August of last year, Aldi unknowingly started a bitter fight between himself and Broodak, the master of craft bears.
On August 18, Twitter user Joe Coleman fired Aldi’s blatant Prudential punk by tweeting a company that had ripped off the IPA, which had remarkably (almost humorously) similar packaging with Prudoc.
Brodock, who never gave a clear line on the “honest form of flattery”, did not take the impression very kindly.
They fired at Aldi, mocking a new product called “Yaldi” IPA, designed with Aldi’s colors and a logo similar to Aldi’s.
With that tweet “Yaldi IPA is coming soon! Maybe our friends -altuke can sell it in their stores?”
A rogue Aldi Scottish worker then weighed the beef via their Facebook page and posted in Aldi Scotland to suggest the name “ALD IPA” instead.
Brodok accepted the reasonable criticism and promised to send Aldi a lawsuit.
Aldi looked back that they had to “clear some rooms” in the middle aisle, a well-known aisle of strange and wonderful crap (albeit often strange). In Aldi speech, you call this a key equivalent.
I do not know if this is a very clever PR stunt or a real match, but this fight is always better than Aldi and Little. I RIVETED.
Finally, Aldi made their offer better. They sold Prudocol Colabe bears as a specialty purchase (in Aldi’s words: “I mean, if it’s gone, it’s gone”) in October and buried the cap.
Aldi and Brood planted a tree for every beer sold, so the rival Colab was even better for the environment. So basically, does Twitter help save the beef world?
Julie Ashfield, Managing Director for Purchasing in Aldi UK, said: “We could not resist saving the ALD IPA, which supports our mission to work with the best independent suppliers in the UK.
“Plus, with customer inquiries going through the roof after the conversation broke down on Twitter – giving our shoppers what they want is not really a brain.”
James Watt, co-founder of Product, added: “The ALD IPA is one of our favorite collaborations to date, and we’ll definitely not see anyone coming! From teasing on Twitter to being stocked in Aldi stores across the UK, the response has been incredible.
“Most importantly, both Brodak and Aldi have agreed that an extra tree for every case sold will be planted in the Brodak forest. A win-win for our customers and the planet!”