The Product Marketing Association (PMA) and the United Fresh Products Association help to create a new global trade association for the manufacturing industry, combining their resources and expertise to improve membership services, increase advocacy before the government and the public, and help members grow their businesses. , And the consumption of new products and the demand for floral products as an important cornerstone of public health.
The boards of directors of the two associations reached an agreement in principle on Wednesday, and the two associations will continue to function as independent bodies by 2021, with the new association set to launch on January 1, 2022.
“Creating a new name, brand and a new association will all be created this year, ”United Fresh spokesman Supermarket News reported.
Over the past several months, BMA CEO Kathy Burns and United Fresh CEO Tom Stenzel have worked with team leaders from each association to formulate strategic commitments for the new association to be the center of the deal:
- Dedicated to serving all segments of the world with new products and flower supply chains, it fosters our global membership and participation.
- The commitment of government advocacy and leadership to build and maintain a positive business environment in the United States and the North American market is critical to the success of our members.
- Ensuring global engagement, international synchronization of standards and global consumption growth with international organizations and their affiliates to promote free and fair trade.
- Dedicated to providing expertise and business solutions in food security, new technology, supply chain management, sustainability, leadership and skill development, business operations, marketing and more.
- Dedicated to integrating all sectors of our diverse supply chain to better understand our relationships and to support performance and profitability across the chain.
- Commitment to improving sales and marketing links from business to business in manufacturing and flower supply chains.
- Commitment to demand creation to encourage consumers to accept products and floral products as essential parts of their lives, while increasing the lucrative sales of members ’products.
The new association will be led by Burns and Stencil (left) as co-CEOs throughout 2022. After that time, Burns will become the sole CEO.
“Through my 28 years of service to our industry, I have long recognized the potential collaborations of our teams to build something powerful together,” Stencell (left) said. “It gives me great pleasure to find a strong and determined partner in Kathy many years before I retire. She believes in this shared vision. I look forward to launching this new organization together, setting the stage for improving the value of members and leading to greater productive consumption in the years to come.”
“By joining the forces, we will continue to support the services, intelligence and connections that our members seek to grow their businesses, while ensuring our role and voice as a profession has an even greater impact,” Burns (left) said. “Tom has been a great partner and I greatly appreciate his in-depth history, knowledge and care of our industry. We, along with our talented teams, are enhancing our strength to serve our diverse and complex supply chain. At such a crucial time in our history to the production and flower community I am very proud and proud to serve. ”
In the coming months, Burns and Stencil will work with their staff groups and team leaders to create a new organization. Simultaneously, both associations will share their expertise and encourage each other to participate in events and projects. The volunteer leadership, governance and membership structure for the new association and the 2022 Business Plan are in place and are expected to be shared with members in the fall 2021.