Dada Hypo System empowers retail partners to accelerate digitization and increase sales

At the end of February, the Dada Hypo Omni-Channel system was adopted by more than 2,200 large and medium-sized supermarket chain stores China. On average, the Hypo system has increased the number of products promoted online by 6x and promoted SKUs as a percentage of the total online SKUs offered in the store. Labor efficiency for product management and promotion management increased by 10x and 12x, respectively, and the accuracy ratio of account reconciliation was raised to 99.99%.

CB Lotus, a leading supermarket chain, aims to integrate online and offline retail in collaboration with Dada Group China. Launched on Dada’s on – demand retail site JDTJ, the Lotus Supermarket has adopted the Dada Hypo Omni – Channel system and has developed all kinds of collaborations with Dada to acquire targeted digital capabilities and promote Omni-Channel digitalization.

To date, the Dada Hypo system has been adopted in all 46 Lotus supermarket stores South China. The system has increased staff performance in Lotus’ stores and headquarters, reduced operating and catering costs, improved the shopping experience for online consumers and increased sales growth. Sales of lotus, according to JDTJ data South China This is an increase of 167% in 2020 over the previous year.

“While running our own Lotus Go app, Lotus also introduced home delivery services on third-party O2O platforms such as JDTJ. Running online multi-channel business operations presents new challenges,” he said. Zhengzhong Li, O2O Director of Lotus Supermarket South China. Current challenges include manual operation of O2O operating systems, which results in higher labor costs and lower performance; And fulfilling the order of multiple channels for stores, which is easy to make mistakes and will have a detrimental effect on the user experience.

However, the Dada Hypo system provides Lotus Supermarket with automated, data-based and standardized digital operational process. The system also supports integrated order fulfillment solutions for multiple platforms to enable Lotus to fulfill its omni-channel order fulfillment and functional capabilities in a holistic way.

“In addition to providing a digital operating system, the O2O platform can enhance retailers with integrated operational capabilities and omni-channel digital solutions, which is of paramount importance. Application, “he said Jiangen Peng, General Secretary China Chain Store & Owners Association, National Representative of China in the Retail and Ownership Department.

Yanji Lyon, General Manager, Retail Empowerment, JDTJ, said, “In addition to providing Internet technology and legitimate capabilities through the Hypo system, we have a team to customize store services, and retailers solve problems in real operations.”

This year the JDJ 415th Annual Shopping Festival will kick off April 8 to 18. During this period, JDTJ partnered with leading supermarket chains ChinaWalmart, Yongyui Supermarket, CR Vanguard, PPG Supermarket, Aion, Jiajieu, Lotus and other popular brands such as Yili, Mengyu, P&G, Unilever, Yihoi Kerry, Mars Wrigley, PepsiCo, Nestl, as well as more than 100,000 retail stores create the “One Hour Shopping Carnival” on stage. It caters to consumers in nearly 1,400 counties and cities China Supermarket with “one hour delivery” services for all types of products such as groceries, fresh meat and eggs, daily necessities, mobile phones and electronics, beauty and clothing.

About the Dada Group

Dada Group is a leading platform for local retail and distribution China. Dada Now operates at JDJ, one of China’s largest local demand retail sites for retailers and brand owners, and a local local demand distribution platform open to merchants and individual dispatchers in a variety of industries and product categories. The two sites of the company are interconnected and mutually beneficial. The Dada Now platform enables an enhanced delivery experience with its easily accessible fulfillment solutions and robust on-demand distribution infrastructure for participants on the JDJ platform. Meanwhile, the wide range of delivery orders required from the JDTJ platform increases the order size and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market under the ticker logo “Tata”.

SOURCE Dada Group

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Sophia Harrison

Part time worker

I'm Sophia Harrison working as a part-time staff at the Costco since the past year until I become as an author at the iron blade, hope I can use my experiences with the supermarkets here.

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