Four months after the company was acquired by global food retailer Alt Delhais, Fresh Direct co-founder and CEO David McNerney is leaving Pure Drama online grocery store.
McKinney is stepping down FreshDirect The Netherlands-based Xantom has announced that Farhan Siddiqui, the chief digital officer of Aholt Del Hayes, will be the winner, with effect from today and on an interim basis. Siddiqui assumes overall leadership responsibility for Fresh Direct, and McKinney will continue in a consulting role by the end of October. Plans call for a permanent CEO to begin a search.
Alt Delhaise and private equity firm Center Bridge Partners announced the acquisition of New York-based Fresh Direct in mid-November and completed the transaction in early January. The financial terms of the contract have not been released. Alt Delhaise owns a majority stake in the online grocery store, with a 20% stake in Center Bridge.
Following the acquisition, McNerney continued to lead Fresh Direct, which announced a seven-person team. Fresh Direct retains its brand name and independent functionality from its 400,000-square-foot automated filling center and premises in the Bronx.
“Fresh Direct was a wonderful, life-changing, 20-year-old adventure for me,” McNerney (left) said in a statement. “I am very fortunate to work with an incredible team of talented and dedicated people who all share the same passion for our work: it is easy to get the best fresh food. Our wonderful farmers, ranchers and fishermen have encouraged me every day as partners, teachers and true friends. With support [Muller, Ahold Delhaize CEO], Farhan and the entire Alt Telhaise team, Fresh Direct is in excellent hands and is well established for continued success. ”
Fresh Direct, a pioneer of online grocery retail, has provided digital shopping and delivery services – primarily in the metropolitan New York area – for over 20 years. The company was founded in 1999 by Joe Fidel, Jason Ackermann and McInnery, who became its CEO in September 2018, and Ackermann resigned as chairman and CEO. Fidel served as CEO of Fresh Direct from its inception in 2002 until 2004.
Fresh Direct emphasizes its focus on fresh food, which accounts for more than 60% of its sales, as well as its relationships with local farmers and food solutions. Overall, e-Grocery delivers directly to customers in selected markets in seven states, including New York, New Jersey, Connecticut, Pennsylvania, Delaware, Maryland and the District of Virginia and Columbia.
“On behalf of Aholt Del Hayes, I would like to thank David for his commitment and leadership over the past two decades. The role of Chief Digital Officer at McDonald’s Corporation in Alt Del Haies in January 2019. “We ensure a smooth transition and value Fresh Direct’s unique customer-centric and food-centric culture and deep connection with the best customers of Fresh Direct’s products, including Best DirectCurrents, the best of the best. Will continue to enjoy.
Fresh Direct Aholt Delhaise is packaged under the USA umbrella, with nearly 2,000 supermarkets on the East Coast under the Stop & Shop, Giant Food, Giant / Martins, Food Lion and Hannaford banners. This includes BeboD Digital Labs, an outgrowth of the former online grocery trailblazer Beabot, Closed by Ahold Delhaize earlier this year Because the company integrates e-commerce services with its grocery retail brands.