Supermarket company Tesco has used its ads to tell consumers to “give Tesco a miss” and instead choose to visit local pubs as it reopened yesterday.
Tesco’s “Your Local Pop if You Can” campaign ran on national newspapers and digital outdoor billboards and social media.
Created by Hearty London, the ad is written as a call-to-action and ends with a variation of the familiar Tesco slogan.
It says: “Pubs have been tough this year. That’s why, instead of telling you about our fantastic deals, we use this space to ask for their support (as long as you feel safe to do so). Because right now, every little help helps. ”
The ad was created by Daniel Caesar and Richard Pix at BPH, and was deliberately acquired by Mediacom Media.
This is an indirect recognition that the sales of supermarkets have benefited significantly from pubs and restaurants that were closed during the Govt-19 lockout.
A spokesman said: “We are using our advertising app to encourage Tesco to give the nation a miss in support of pub visits. We urge our customers to go to their local area for a local drink or to eat with friends and family if possible.”
Tesco’s profit Rose above the foot Last October of the year, six months after the start of the Govt-19 locks in the UK, the growing demand for groceries forced millions to stay home.
Supermarket, the UK’s largest company by market share M 81 million was spent on advertising According to Statista research last year in the UK (slightly higher than 2019).
The campaign has echoes of a Burger King initiative since December, which has encouraged customers to order from independent rival brands as parts of the UK have developed themselves into more corona virus controls.
Version of this article First appeared in the PRWeek Sister title campaign