Groger Co. Co Fresh & Local Supplier has introduced Accelerator, a business incubator for new food and related suppliers.
Under the partnership program announced Wednesday, Groger aims to find new American farmers, producers and other suppliers that will enable the continued expansion of new departments of its supermarkets, including manufacturing, tele, bakery, meat, seafood, dairy, specialty cheese and flower.
Until May 31, suppliers can apply to join Go to New and Local Supplier Accelerator, Which will take place in Cincinnati in August, Groger said International Foods InternationalThe sponsored project reflects the retailer’s “new to everyone” mantra.
“At Groger, our ‘new to all’ mission is to provide our customers with fresh and affordable food consistently and creatively,” said Don de la Rosa, Vice President of the New Trade Group at Groger. “We are committed to fostering innovation and investing in local, regional and small businesses, accessing the best food for all. Our first Go Fresh & Local supplier is an extension of our commitment to accelerate and we are keen to invite suppliers of every size to grow our businesses together. ”
Groger’s category management and new board of directors, in conjunction with ECRM and Rangemee, will review supplier applications in several rounds and select 15 finalists – one final, one category – for each region to attend the accelerator event. All finalists will be presented to a panel of judges at a pitch session, with an overall winner selected from each region.
Supplier category groups include local (small manufacturers, located in the state or instant market, community-inspired and locally related products sold in less than 100 stores) and regional (large manufacturers, state and Groger Co. locally suited to customers and sold in 100 or more stores. )
Groger Co.’s market areas range from region to coast, including groups for the region (QFC, Fred Meyer, Ralphs and Food 4 less), and Region 2 (Fries Food Stores, Smiths, King Supers, City Market). And Dillons), Region 3 (Crocker Houston, Crocker Dallas, Crocker Delta and Crocker Nashville), Region 4 (Mariano, Metro Market, Big Un Save, Crocker Central, Crocker Michigan and Crocker Columbus) and Region 5 (Crocker, Crocodile) -Atlantic, Crocker Louisville, Harris Dieter and Crocker Cincinnati-Dayton).
The prize pool for the top five winners includes product preparation, recommended partnerships with Comet Foods International, and business development training from Groger trade and sales leaders, and Brian Kelly, CEO of Pearlrock Partners, Groger said. , A 30-year senior in the consumer product industry and former head of Curie Green Mountain and Coca-Cola Refreshments.
“Groger is committed to providing the best assortment of new products driven by an innovative portfolio of suppliers. In 2020 alone, we have invested $ 4.1 billion in diverse suppliers – an increase of 21% over the previous year – and we aim to reach that number by 2030 by 2030. , ”Said Stuart Aitken, Chief Trader and Marketing Officer, Crocker, Cincinnati.“ Go Fresh & Local Supplier will accelerate our reach and ensure our freshness in our nearly 2,800 stores and our Grocer.com e-commerce services, including pickup, delivery and ship. . “