Supermarket company Morrisons has rubbed some shoppers in the wrong direction with its latest announcement.
Last month, the retailer confirmed the change in the way its Morrisons More points system works – and some are not really happy.
Under the current plan, customers receive five points for every 1 they spend – 5,000 points worth £ 5 vouchers at the supermarket.
But it will be discontinued from May 10 – i.e. May 9 is the last day to collect points – thanks to the biggest change in its loyalty.
Instead of getting points, shoppers will receive digital coupons through its Morrisons More app, which can be used for instant storage in stores.
The supermarket says these will be customized, so they should usually be based on what you buy in stores.
The new plan didn’t go exactly right for everyone.
One person smoked: “About us who shop online – reading the right vouchers can only be used in the store?
“I recently switched to Morrison’s online, already gone from the 10% NHS discount line …… I think I could switch to another supermarket!”
He acknowledged for a second and wrote: “What’s about people who do not own a phone is that they can not get money from vouchers that were loyal to Morrison. Bad action is a 2 way thing for Morrison Loyalty.
“Morrisons’ price on Monday is high anyway, ”one-third said.
“Well, I’m old, and I don’t have a phone, so I don’t shop in a way that demeans shoppers,” said the fourth.
“What they are proposing does not apply to me,” said another. According to Birmingham Live.
They added: “They lower the price of a select few items – which I usually do not eat. I liked this, and will save points until I use them for a special event. I also feel that their prices are very high, so I started shopping at Sainsbury’s.”
The Manchester Evening News has contacted Morrisons for comment.