New, smaller Macy’s store opens in San Diego County – NBC 7 San Diego

Macy’s is expanding the format of its convenience stores in dozens of locations, including San Diego, in an effort to offer more convenient shopping, increase customer visits, and add new shoppers.

The supermarket chain said Tuesday that it opened a location in Highland, Indiana, in July and plans to open smaller stores in Boston, Las Vegas and San Diego in the coming weeks, bringing its total number of convenience stores to 12. New store sizes range from 30,000 to 50,000 square feet, which is about Almost a fifth of the size of regular stores.

Macy’s said the four new stores will carry the brand’s name, but the other eight stores will still be called Market by Macy’s. The department store opened its first small-scale store in 2020 in the Dallas-Fort Worth area. Macy’s operates about 500 stores under the brand of the same name.

A company spokesperson told NBC 7 on Tuesday that the new Macy’s store in Santee Trolley Square, which is approximately 30,000 square feet, will be located at 9918 Mission Gorge Road in Santee.

Nordstrom. Cole. Messi’s classy sister; bloomingdale’s; As well as large stores like Target that have expanded into smaller formats for several years. But the trend gained momentum after the pandemic shifted more shopping to the suburbs and away from the cities.

Macy’s convenience stores are not located in traditional malls but rather in malls anchored to discount stores. They offer a streamlined assortment of trendy and basic fashion, as well as cosmetics and fragrances, along with services that allow shoppers to take online orders from the store.

Macy’s indicated that convenience stores opened for more than one full fiscal year had positive comparable sales including franchisees.

The retailer announced plans in February 2020 to Closing 125 stores over three years And lay off about 2,000 employees in the company. The retailer has closed about 80 Macy’s locations and plans to close five more this year, a company representative said on an earnings call in March.

Macy’s currently operates eight locations across the county, in the Fashion Valley and Mission Valley shopping centers in Mission Valley; Also at University Town Center, National City, La Mesa, Chula Vista, Escondido, and Carlsbad.

This ad came as a separate store mentioned It had to significantly cut spring merchandise to make room for new fall and holiday merchandise amid cautious customer spending, but adjusted earnings and sales for the fiscal second quarter still beat Wall Street expectations. Overall, comparable sales — those from stores and digital channels open for at least a year — fell 7.3% in the quarter. The figure includes licensed owned businesses such as cosmetics.