SW Car Supermarket has become the latest car retailer to celebrate record sales week after reopening its showroom doors following COVID-19 ‘Lockdown 3’.
The Peterborough-based car supermarket has reported sales of 215 cars in the first week of physical car sales since the relaxation of COVID-19 ‘Lockdown 3’.
The dealer said the performance gave the SW car supermarket team “much needed impetus.”
Anton Khan, CEO of SW Car Supermarkets – formerly the subject of a dealer profile for AM – said: “To give some perspective on this, we sold an average of 80 cars a week during the lockout.
“When 215 cars went out of forecast, it was very rewarding to experience a bumper week of sales since reopening. It was a great motivation for the team, and again there was a real buzz in the showroom – which made all those tough weeks worth it.”
The available car offered all-time record weekend sales after reopening its four used car supermarket sites.
The retailer said its clicks and collection and home delivery services are still in demand and will continue to release them as expected.
The dealer has recently stockpiled commercial vehicles and expanded its offering.
Earlier this year, SW announced the acquisition of two new sites in Peterborough and was ready to adopt a “total approach” to used car retail by 2021.
A new distribution and delivery center is expected to be fully operational within the next six to eight weeks.
Currently, SW Car Supermarket and SW Car Superstore Group own 2,000 used cars.
The feeder platform will allow the SW Group to have an additional 700 to 800 used cars and 300 used vans.
Khan said: “We are looking forward to the opening of our distribution center and the much needed extra delivery space.
“This brings up the possibility of recruiting additional staff, so we will be recruiting locally within the catchment area of Peterborough.”