Pop in your local Morrisons today and you will find a welcome surprise in every shopping basket.
Social Supermarket launches its seed campaign, offering a bumper 2.5 million pocket sunflower seeds to shoppers, designed to spread a little joy and brighten customers’ window sills.
If you have children, they will sow the green fingers dirty seeds and watch them grow.
Don’t worry about your flowers getting bigger in their pots – these are beautiful dwarf sunflowers that are perfect for growing indoors.
Pop the seeds in some soil and water and leave in a cool place – then wait until the magic happens. You can try your hand at making a fun plant pot to put them on – check out our video.
Morrisons are known to do good things in the community. Its stores have community champions who, in addition to their day jobs, work with public and local charities.
Sunny Side Up
The idea for the Seeds of Hope came from Rose Morgan, a community champion at Morrisons in Beckham, south London.
Bringing sunlight into people’s lives is second nature to Rose. “It is humble to be able to affect people in a positive way, especially now, when all of us need it most.”
Rose wrote a letter with this idea to David Pots, CEO of Morrisons.
“I was blown away when I found out it was going to happen in all our stores,” he says. “I feel like I’m standing on the shoulders of giants: there are so many wonderful human beings out there.
“As a community champion, I know that every little action builds a relationship. When you see someone in need, it’s wonderful to be allowed to think of ways to meet that need.
“That’s why my work is so amazing.”
Morrisons has its own foundation and supports many charities such as the Ronald McDonald House. The company also applies to the money raised when employees raise funds.
“The staff at these charities work very hard and make sure they take care of everyone they try to support,” Rose says.
As for his seed campaign, Rose can’t wait to see it bloom.
“When I was little, we had to grow mustard and school, and everyone was so excited. These are small seeds, but with as much energy as all of us.
“Happiness and hope – that’s it.”
Katherine Dunn, a community champion at Morrisons in Malton, North Yorkshire, said: “We care about making that small difference – it really is no other job.
Whether it’s setting up a Pay It Forward Cafe, overcoming term poverty or starting a community relocation shop, Kathryn wants the freedom to help Morrisons become a community champion anywhere in her role.
“I started working as a selector during the first lockout before I became a community champion,” he says. “It simply came to our notice then.
“I think it has something to do with my relentless speech and relentless stink.”
His first step was to set up a Pay It Forward cafe in the store. Customers can buy an extra one and ask it to “pay forward” so when someone in need comes, they can choose it from the pay forward menu.
Katherine has also introduced grace coupons, which allow customers to buy food for hungry buyers. He has established a community transfer shop for school shoes and uniforms and a term poverty stance where customers can donate health items.
“It’s a very happy moment for me to work with a woman and her children who are fleeing domestic abuse. She was replaced again with the clothes she wore a week before Christmas.
“They asked me if I could give her Christmas. Very right!
“I took a tree and all the decorations for her. We gave the kids presents, underwear and pajamas, and two gifts for mom. She was overweight.
“It simply came to our notice then. By being able to make that small difference and show that we care – it really is no other job. ”