Woolworths, Coles and ADI may be Australia’s largest supermarkets – but are they the most popular?
Consumer group Choice Has announced the winners of its supermarket satisfaction survey asking shoppers to rate Australia’s supermarket chains, large and small.
More than 3,100 consumers were asked to reconsider a wide variety of food vendors, including Woolworths, Coles, ALDI, Costco, IGA, Foodland, Drakes, Harris Farm Markets, Foodworks and Friendly Grocery.
Shoppers were asked to rate stores based on value for money, staff assistance, quality of new products, and how likely it is to recommend the store to friends.
Among major supermarkets, Aldi won the survey with a 75 percent Choice score – Woolworths (71 percent) and Coles (69 percent).
Surprisingly, Coles received the second worst rating in the entire survey – Woolworth was named the third worst.
Overall, Foodland topped the list with an 82 percent Choice score, Drakes 79 percent and Harris Farm Markets 78 percent.
Alti and Costco are fourth (75 per cent), IGA (74 per cent) and Foodworks (72 per cent).
Friendly Grocery Choice scored the worst with 67 percent.
Choice said it is important to provide a positive customer experience for Australian supermarket shoppers.
“When it comes to the number of stores and the geographical spread, it is difficult for other supermarket chains to compete with Australia’s two main players, Coles and Woolworths,” the consumer group noted.
“But there’s more to attracting and retaining customers than just having a lot of stores. You also need to provide a positive shopping experience.”
In Survey, 97 percent of those surveyed said they recommend ALDI to friends – 83 percent to Woolworths and 82 percent to Coles.
Meanwhile, Woolworths received a strong score (73 percent) for employee assistance, but the value for money (61 percent) and the quality of the new improvement (67 percent)
Coles scored high for employee assistance (71 percent), but again scored low for value for money (59 percent) and quality of new improvement (66 percent).