China: What is the “facekini” that is spreading more and more on beaches?

As China suffers from temperatures of over 40 degrees Celsius, the Chinese embrace the facekini. A colored balaclava that covers the head completely with holes for the eyes and mouth, especially worn at the beach to protect from the sun.

After the bikini, the women’s two-piece swimsuit that first appeared in July 1946, was the facekini. This is a new trendy way of protecting the face from the sun, which is already widely adopted by the Chinese to cope with the extreme heat. This sun protection hood provides full head coverage with holes for eyes and mouth. And for the Chinese, keeping the skin as pale as possible is a symbol of success and beauty.

Two to three times as many pieces were bought this year

Recalled this sun protection hood that hit China’s beaches in 2015 20 minutes, will hit the streets of major Chinese cities, journalist Yena Lee told France Inter from Beijing. “Compared to the pre-epidemic situation, this year is much better than previous years. The sales volume has increased significantly this year,” a salesperson at a Facekini store confirmed to Reuters. Local brands such as Bananain, Beneunder or OhSunny are recording top sellers, reports said. Parisian.

On Sunday, July 16, China broke the record high of 52.2 degrees Celsius in the driest part of Xinjiang (west) in mid-July.

However, the facekini trend may not enjoy the same success in France, where it indicates Western FranceIt is “prohibited to cover or completely cover your face in public”, Service-public.fr.