Elon Musk says Twitter will change its logo to an ‘X’

Twitter owner Elon Musk announced Sunday that the app’s world-famous bird logo will be transformed into an “X” later in the day.

Musk said the change would happen on Monday, but tweeted hours later that “the Interim X logo will go live later today.”

Early Sunday, Musk posted a short video of a flashing “X”. Later in a Twitter Spaces audio chat, he answered “yes” when asked if the logo would change.

“Yes, we are cutting the Twitter logo off the building with blasting flares,” he told an unidentified speaker.

By Sunday afternoon, the x.com web address will be, Scope returned to Musk in 2017 After it was relinquished by the merger that became PayPal, it was redirected to Twitter.

Switching from bird images to a capital letter image would be the latest big change since he bought Twitter for $44 billion last year.

Musk tweeted The idea of ​​changing the logo to an “X” is to “embody the flaws in each of us that make us unique”.

“And soon we will be bidding farewell to the Twitter brand and, gradually, all the birds,” Musk wrote.

Twitter CEO Linda Iaccarino said Sunday that the rebranding will introduce a major focus to the microblogging platform, which she said will become a marketplace for “goods, services and opportunities” powered by artificial intelligence.

“It’s so rare – in life or in business – that you get a second chance to make another great impression,” the president wrote on Twitter. “Twitter made a huge impression and changed the way we communicate. Now, X will go even further, transforming the global cityscape.”

She continued, “X will connect us all in ways we are just beginning to imagine.”

musk mode A new curfew in his digital town square This month, the move was met with sharp criticism that it could alienate more advertisers and undermine its cultural influence as a pioneer in the media field.

The tweet view cap is part of an $8 per month subscription service Musk launched this year to boost revenue. Revenue has fallen sharply since he took over the company and he has laid off nearly three-quarters of the workforce to cut costs and avoid bankruptcy.

In May, Musk hired Yaccarino, NBC Universal’s president of advertising and partnerships, to lead the platform.

Attracting advertisers is essential for Musk, and Twitter is after many He fled in the first months After his takeover, fearing damage to their brands under the raging chaos. Advertisers cut spending in part because of changes made by Musk that allowed more hateful content to flourish and abuse A larger portion of the platform’s audience.

Musk said in late April that Advertisers are backbut did not provide any details.

Twitter also faces competition from its new Meta app, threads, which was launched this month. It has been seen as an alternative for those who have soured on Twitter.

Threads is described as a text-based version of Meta’s photo-sharing app, Instagram, which the company said provides “a new, separate space for real-time updates and public conversations.”

In the first five days of its release, 100 million people Adam Mosseri, Head of Instagram, said on Thread