What are electric car stock prices? Rivian and Lucid face record declines

The industry-wide price war on electric vehicles is a major concern for investors, as it impacts margins. For unprofitable startups like Rivian and Lucid, that threatens to further delay the timeline for when they'll start making money.

Rivian stock fell as much as 8.7% to $9.38, falling below the psychologically important level of $10 for the first time since going public in November 2021. Lucid stock fell as much as 3.8% to $2.55, and if the decline continues through the afternoon session This would be the lowest close ever for the stock.

Demand for electric vehicles has slowed since late 2023. Automakers across the board — whether Tesla Inc. Or older car companies like Ford or General Motors – in lowering the prices of their cars in an attempt to boost sales. Tesla's recent first-quarter deliveries, which significantly lagged behind expectations, suggest the industry may not be out of the woods yet, and more price cuts may be on the horizon.

Ford's latest plans further fuel these concerns.

“Reports that Ford is cutting prices on the F-150 Lightning EV are sending shockwaves through the electric vehicle market, particularly impacting Rivian and Lucid,” said Bloomberg Intelligence analyst Steve Mann. “Both startups face challenges that could be exacerbated by another round of EV price cuts, which could erode profit margins and cash reserves at a time when they need to conserve cash.”