March 29, 2024

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The Pixel Watch rises as Fitbit falls in a tough wearable market

The Pixel Watch rises as Fitbit falls in a tough wearable market

What you need to know

  • Canalys reported that the wearable bracelet market saw an 18% decline in shipments.
  • Google’s rise to second place in the fourth quarter was attributed to the launch of the Pixel Watch with 880,000 units shipped during the last quarter.
  • Samsung has to contend with a sharp 35% drop in shipments of the wearable bracelet.

Google sees positioning rise while Samsung slips sharply through market rankings in its latest shipment report.

Canalys, known for its industry analytics, has published its latest estimate of the wearable bracelet market and its poor performance in the fourth quarter of 2022. According to Canalys’ the findings, wearable bracelet shipments fell 18% in the fourth quarter which is uncharacteristic for a season despite 50 million units shipped. Smartwatches also saw a double-digit decline, around 17%, during the same last quarter.