The chart is available for embedding here: https://infogram.com/australias-favorite-supermarkets-1hd12yx3vnq5x6k?live
Australians prefer their local supermarkets according to the latest results of the CHOICE Supermarket Satisfaction Survey.
State brands such as Footland (SA), Drakes (SA and QLT) and Harris Farm (NSW) have won big chain supermarkets for highly satisfied customers, but this is not bad news for Coles and Woolworths. Australia’s market leaders are more advanced than CHOICE’s, and are being surveyed and praised for their online shopping experiences.
“The CHOICE Supermarket Satisfaction Survey found Australians to be proud of local brands and food,” says CHOICE Consumer Advocate Jonathan Brown.
“The results are clear – Australians want to see a wide range of new and local food to choose from. It’s very gratifying to see that despite all the challenges of COVID-19, all the major supermarket brands have improved tremendously since our last survey,” says Brown.
If possible we would like links to the full survey results: https://www.choice.com.au/supermarkets
Choice Australia has the most discreet shoppers in Australia with over 3000 members, providing comprehensive feedback on their supermarket experience in store or online at 39 criteria.
Here is how Australian supermarkets rank in the 2021 CHOICE Supermarket Satisfaction Survey:
Footland (82% overall)
Harris Farm Markets (78%)
IGA / Supa IGA (74%)
Friendly grocery (67%)
The Foodland, Drakes and Harris farm markets performed well in the range of their products and the availability of local food, with shoppers eager to support their local producers.
Online supermarket shopping
By taking the Woolworths crown for online shopping in 2021, Coles and Woolworths’ online experiences chose each other for the CHOICE Supermarket Satisfaction Survey. Woolworths received 74% and Coles 71% for online shopping satisfaction. 88% of respondents recommend Woolworths to their friends online, compared to 82% for Coles.
Shoppers in particular praised Woolworths for providing strong detail about the products and customer service assistance.
“It was a close competition between Coles and Woolworths when it came to beating online services, but Woolworths came out on top and their customers were impressed with the detail and the customer service online. The quality of their online services is only as important to supermarkets as COVID-19 accelerates change online,” says Brown.
Read the full results choice.com.au/supermarkets