The National Grocery Association (NGA) has announced the winners of its 2021 Creative Choice Awards, which showcase the best marketing and business plans in the independent grocery industry.
Thirteen independent supermarket operators – compiled into categories of one to 15 stores and more than 15 stores – carry 16 awards home in eight categories, and two special notes. The Creative Choice Awards Recognize the best marketing and marketing campaigns in the independent grocery industry in terms of creativity, clarity and performance, according to the Arlington, W.-based NGA.
Winners of this year’s awards, backed by financial partners Kellogg’s and Unilever, will be honored this fall. NGA Show 2021, Scheduled for September 19 to 21 in Las Vegas. Visual trophies from the winning entries will be featured in the event.
Links by Social media
1-15 Shop Winner: Yeti‘S of Roland Park, “Holiday Content”
15+ shop Success: Shabrite, “Essential Thanks”
Links through digital marketing or mobile
1-15 Shop Winner: Dorothy Lane Market, “Virtual Wine / Cooking & More”
15+ shop Success: Lowe‘Market, “Washing Machine”
Traditional media: TV, radio and print
1-15 Shop Winner: Newport Avenue Market, “We believe”
15+ shop Success: Med Foods / Med Fresh Supermarkets, “Like you”
Grand opening or remodeling
1-15 Shop Winner: Laphones
15+ shop Success: Brookshire Grocery Company.
Local, specialty or emerging products
1-15 Shop Winner: Laphones, “Lapada Bing”
15+ shop Success: Associated Grocers in New England (Corporate Stores), “Brand Creation and Product Launch”
1-15 Shop Winner: Charlie‘S, “Supporting the World’s Best Restaurants”
15+ shop Success: Cobain‘S, “Operation Round-Up”
Central Store / Frozen / GM / HBC
1-15 Shop Winner: Trigger‘S, “Make it merry”
15+ shop Success: Family fee, “Explore Michigan”
1-15 Shop Winner: Dorothy Lane Market, “Lopstermania”
15+ shop Success: Brookshire, “Hatch Chile”
Presented by Supermarket Super Heroes Award (Kellogg)‘S): Shabrite, “Essential Thanks”
Outstanding Agility Award (presented by Unilever): Cobain‘S, “COVID-19 Campaign”
The NGA said that from the category winners, one “Best Marketer” and one “Best Merchant” will be selected by the Independent Supermarket community through online voting. Voting opens in early July and runs through August 30. Winners of the “Best Marketer / Merchant” titles will receive a commendation for the 2022 NGA Exhibition.
The Creative Choice Awards are determined by a panel of professionals and business journal members selected from entries submitted between December 1, 2019 and January 15, 2021. This year, the NGA noted that the award categories reflect the “new nature” of the retail grocery landscape that emerged during the COVID-19 epidemic. Despite the crisis, the competition increased the number of record entries to more than 650 in total, the association said.
The corona virus outbreak in 2020 brought unprecedented challenges and changes. This means that the regular promotions of most groceries have been drastically changed and completely thrown away to start anew, ”commented Laura Strange, senior vice president of communications and external affairs at the NGA. “But the independent grocers are very innovative and prosperous retailers, and their success stories this year demonstrate their ability to thrive even in the most difficult times.”